Marketing Tips for Reopening

In this article are marketing tips for reopening your business or opening a new business during this time of COVID-19. Many have had to recently close their business or pivot to being online due to COVID-19. Now most are reopening or planning to reopen soon. Now is the time to boost your marketing and attract lots of clients. Clients may be reluctant to return. Think about what they are looking for or what problem they have that you can solve. Here are ways to use the strategy of attraction marketing to skyrocket your business now that the “Shelter in Place” order has been amended.

Messaging

Indicate how you will keep them safe – social distancing, protective gear, etc. Should they wear a mask? Have you done any special cleaning? Reassure them.

Google My Business Listing

The most important marketing tips for reopening include getting your Google My Business Listing current.

Make sure your business is listed at “open.” If the listing indicates “closed” submit a request for changing it.
Make sure your hours are updated.
Include photos of yourself wearing a mask if you intend to wear one. Photos are powerful.
Posts with the plan to reopen or the news you are now open help get the word out.
Create posts that explain the benefit they will receive from your business.

Facebook, Instagram, Twitter, LinkedIn

Make sure your hours are updated.
Just like with your Google My Business listing, you want to post updates.
Include photos of yourself wearing a mask if you intend to wear one.
Posts with the plan to reopen or the news you are now open help get the word out.
Create posts that explain the benefit they will receive from your business.
Be prepared to respond to increased comments.
Boost engagement by asking questions.

Search Engine Optimization (SEO)

Google ads are great, yet SEO is the most powerful tool to increase website traffic. It is twenty time more powerful that Google ads!
Research keywords. You want relevant keywords that have a volume of at least 500 and a search difficulty of under 40.
Use a different keyword in each blog post and on each page, especially in subtitles.
If you have a WordPress website, upload a Yoast plugin.
Make sure each page’s subtitles are relevant to the content.

For more SEO tips for your website, Click Here.

Advertising

Google advertising is the most effective advertising you can invest in. Facebook and Instagram advertising is also helpful if done right.
Pay special attention to which keywords you use. Research them for volume and competition.
Use more than one ad and compare the early results. Cancel the one that doesn’t work and increase the one with better results.
Consider offering a special early-bird price even before you open.

Summary: Marketing to reopen your business

We encourage to you use these marketing tips for reopening your business one at a time. You don’t need to do them all at once! Now is the best time to increase your marketing. Get the word out about when you plan to reopen or if you are already open. Increase your search engine optimization. Invest in online advertising. If you are overwhelmed with marketing, hire a marketing agency like Attraction Unlimited Marketing. We would be more than happy to provide a 15-min free consultation with no obligation. Contact Nate

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