Website Conversion Checklist

Website Conversion Checklist Introduction

This website conversion checklist will give you clear action steps to maximize your website’s potential. Is your website getting enough traffic but not enough conversions? Follow these action steps to keep potential clients interested and boost conversions.

Above the Fold

The ideal website conversion begins with what is visible without scrolling down, whether on a desktop or mobile device. This area is called “above the fold.” Check both a desktop and a mobile device for these steps.

• Clear, easy to use menu.
• There is a call to action above the “fold,” ideally on a button easy to click. A call to action could be “Contact Us,” for example, or “Learn More.”
• A “hook” is above the fold. This statement draws them in and makes them want to read more. For example, it might be “Completely organic, highest-quality skincare,” or “Empowering you to transform your life.” This could be in text or at the beginning of a video.
• Toward the top and is an attractive photo or video. Gain their attention with a beautiful photo, or a compelling video. For videos, consider subtitles because people might not turn on the sound right away.
• Your Logo is toward the top. This should be a professionally designed, vector image that represents your brand.

Text

Website conversion is more likely when the website is easy to use and easy to read.

• The font is easily read. Pay attention to the color of the font and whether it contrasts well with the background.
• Your copy is easy to read. Aim for an 8^th grade level in difficulty.
• Subtitles in the text area are at least as often as every 100 words. More frequent is better.
• Read your text aloud and listen to it. Does it make sense? Does it excite you or inspire you?

Mobile

Most people will view your website with a mobile device. Website conversion depends on a well-functioning website that is easy to use. Check out all your website functions on a phone to make sure it is mobile-friendly.

• Make sure your theme works well on mobile.
• Consider a call-to-action bar or button that is visible all the time when scrolling.
• Make the main actions easy to find. For example, “contact us,” or “find directions.”
• Responsive design. The design adapts well to all different screen sizes.
• The menu works well on mobile.

Testimonials

Trust leads to conversion. To build trust, include testimonials.

• Testimonials are included on every page, especially the home page.
• Video testimonials are the most powerful.

Search Engine Optimization

Search engine optimization or SEO is what gets your site ranking on page one of a search.

• Every page contains 300 or more words.
• “Keywords,” are phrases made up of 3–5 words, often used to search for products or services like yours. One keyword per page, used about 4–5 times, bolded, and included once in a subtitle.
• Keywords are in the page description, page title, and “alt text” for images.

Read more about Search Engine Optimization.

Clean Look

• There is plenty of white space.
• Not a “busy” look.

Blogging for Website Conversion 

• Blog posts each contain a different keyword used at least 4-5 times and bolded.
• The keyword is used in at least one subtitle.
• The blog posts contain at least one attractive picture.
• Subtitles are used frequently, at least every 100 words.
• Your blog post contains links to other locations on your website.
• Has links that lead outside of your website.
• Contains a call-to-action.

Read about Increasing Blog Traffic.

Download speed

• The download speed needs to be under 3 seconds.
• Achieve this by using a plugin or tools that compress files, optimize code, optimize images, and leverage browser caching. Check with your website developer about this.

Website Conversion Summary

Your website is a 24-hour salesperson! Use this website conversion checklist to maximize your website’s potential to sell. All these steps are important to keep the potential customer interested and staying on your page until they get excited about your service or product. Take this website conversion checklist and go through each step one at a time.

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Read “SEO to Boost Your Website – 4 Easy Tips”